Assigned Seating at Movies

Saw Batman on IMAX yesterday.  I now know why they call it IMAX - 4 floors of movie screen literally maximizes every nerve ending in your eye.  Somebody give me a cigarette.



In order to get decent seats I bought my tickets two days in advanced and got to the theater nearly an hour before the movie was scheduled to begin.  As I munched on my nachos meant for 2, bag of peanut M&Ms and my, 30 oz Coke I waited for the movie to begin and I got to thinking how all this would be much easier if only there were preassigned seating at movies.  Why doesn't it exist already?  They do it for concerts and sporting events.  In this age of 500+ capacity stadium seating multiplexes, why not movies?

I've seen it work in less internet savvy nations such as Singapore and the Philippines and in this country of ubiquitous smart phones and always on 3G connections I don't see why it couldn't work in America.  Yes, it does take the spontinaeity out of the moviegoing experience but it more than makes up for it with the time saved waiting for the film to start.